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Cookie Policy

Find out what technologies we use on Dealzo, why we use them, and how you can accept, refuse, or change your options at any time.

Last updated: September 27, 2026

Strictly necessary For the store, cart, checkout, and security
Analytics Google Analytics 4 and Microsoft Clarity
Advertising Google Ads, Meta Pixel, and TikTok Pixel
Your choice You can withdraw consent at any time

1. What are cookies

Cookies are small files saved on your device when you visit a website. Along with pixels, tags, and browser local storage, they can store information about your session, preferences, and how you interact with the store.

In this policy, the term "cookies" also includes these similar technologies. Some are necessary for the functioning of Dealzo, and others are used only if you express your consent.

2. How we use consent

Strictly necessary cookies can be used without consent when they are indispensable for the requested service, such as maintaining the cart, checkout functionality, security, and remembering privacy choices.

Analytics and advertising cookies are activated only after you choose to accept them from the cookie banner, provided that the respective services are installed and active on Dealzo. Refusing them does not prevent you from browsing or placing an order.

Important: the absence of a choice or simply continuing to browse is not treated as acceptance for optional cookies.

3. Categories used

Strictly necessary cookies

Always active

Ensure the operation of the Shopify store, cart and checkout, authentication, fraud prevention, security, traffic distribution, and remembering privacy settings.

Analytics and performance cookies

Requires consent

Help us understand, in an aggregated way, how the site is used, which pages are visited, where errors occur, and how we can improve the experience. In this category, we mainly use Google Analytics 4 and Microsoft Clarity.

Advertising cookies

Requires consent

Allow for conversion measurement, limiting ad repetition, and, depending on your choices and platform settings, displaying more relevant ads. In this category, we mainly use Google Ads, Meta Pixel, and TikTok Pixel.

Preference cookies

As applicable

Can remember choices such as region, language, or other display settings. If a preference is not strictly necessary for the requested service, it will be used only based on your consent.

4. Services used on Dealzo

The services below can be used only to the extent they are installed and active in the store. Their optional features must respect the choice transmitted through the consent banner.

Shopify

Essential

The store's technical platform. Shopify cookies support the session, cart, checkout, security, and privacy preferences.

Shopify information about cookies

Google Analytics 4 and Google Ads

Analytics / advertising

Google Analytics 4 can help us measure site usage, and Google Ads can measure campaign results and conversions. These optional technologies are activated only with your consent.

How Google uses cookies

Meta Pixel

Advertising

Can measure interactions and conversions resulting from ads on Meta platforms and can contribute to optimizing or personalizing campaigns, according to your consent and Meta settings.

Meta's cookie policy

TikTok Pixel

Advertising

Can measure visits and actions associated with TikTok campaigns and can help evaluate or optimize ads, only after expressing consent.

TikTok Privacy Policy

Microsoft Clarity

Analytics

Can help us understand page interactions, including navigation, clicks, scrolling, and usage issues. Clarity must be configured to use cookies only after valid consent.

Microsoft Clarity information about cookies

5. What information may be collected

Depending on the accepted service, data such as the following may be processed:

  • cookie, session, device, or browser identifiers;
  • IP address and approximate location derived from it;
  • type of device, browser, and operating system;
  • pages visited, source of the visit, and site interactions;
  • events such as viewing a product, adding to the cart, or completing an order;
  • consent preference and the moment it was expressed.

We do not use these technologies with the intention of collecting sensitive data. Fields where personal data may be entered must be excluded or masked in interaction analysis tools.

6. Duration of cookies

Session cookies are usually deleted when the browser is closed. Persistent cookies can remain for a period established by Dealzo or by the provider, depending on the purpose and configuration, but no longer than necessary for the declared purpose.

Technical names and durations may vary following provider updates. You can see existing cookies and their expiration date in your browser settings, and additional information is available on the pages of the providers mentioned above.

7. How to change or withdraw consent

On your first visit, the Dealzo banner allows you to accept or refuse optional categories. Subsequently, you can reopen the "Cookie preferences" panel from the footer of the site and change your choice. Withdrawing consent is free and as easy as granting it.

You can also delete or block cookies from your browser settings. Blocking strictly necessary ones may prevent the correct functioning of the cart, authentication, or checkout. Withdrawing consent does not affect the legality of processing performed before the withdrawal.

8. Third-party providers and international transfers

Google, Meta, TikTok, and Microsoft may process data as independent providers or data processors, depending on the service and settings. Some data may be processed outside the European Economic Area.

When legislation requires it, transfers must be based on a recognized mechanism, such as an adequacy decision or standard contractual clauses. For details about the practices of each provider, check the official pages indicated in section 4 and the Dealzo Privacy Policy.

9. Policy update

We may update this policy when we change the technologies used, the store's configuration, or legal requirements. The applicable version is the one published on this page, together with the date of the last update.

The use of cookies on Dealzo takes into account Law no. 506/2004, Regulation (EU) 2016/679, and other applicable rules regarding data protection and electronic communications.